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Are You Spamming Your Customers?
March 22, 2006
Do you know how often you are emailing your customers and prospects? Frequency is key. We always try to work with clients to help them to establish a frequency calendar. Unitl you look at all of the emails, no matter how helpful you feel that they are, you don't know if you are over saturating an inbox and slowly killing a relationship.
It used to be that when you wanted to talk to your customers you had to stop them in the aisles, call them on the phone or go visit them. That was fine if you had fifty customers, but if you had lots of customers there wasn’t a cost-effective way to have a conversation with more than a few. Then email came along and for the first time in history, companies had an easy, inexpensive way to have an immediate, two-way dialogue with all their customers at the same time. This remarkable medium created the possibility of a dialogue with customers that could strengthen the brand relationship, thought leadership and trust, over time resulting in real sales growth.
Posted by dylan.
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