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Why One Call to Action Works
March 8, 2006
Drving a new product launch should focus on giving the customer/prospect one task. Do not create multiple links in emails that have one goal. Keep in Simple. Tell them what the new product is, what they need to do to learn more or buy, and drive them to conversion.
Leave scattered newsletters to measure interactions and desires and campaigns to lead to results. Narrow in with a laser like focus and have a landing page in place that replicates some of the creative you placed in the inbox.
What offers have you seen that works. Were they focused? Why did you buy?
Posted by dylan.
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