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Why Thanks Works
March 2, 2006
We are all familar with the gift code. But why not segment and thank your customers directly. I know that a card, phone call or email to tell me that you appreciate me goes miles. And this goes for your brand and customers too.
Don't simply use a gift code each email campaign, unless it coverts, but make these offers valuable and targeted. Watch the results.
Have you seen a good thank you campaign? Tell us about it.
Posted by dylan.
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