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Diesel Does Consumer Generated Media
April 19, 2006
Leave it a great brand like Diesel to ask the fans to submit works of art that can be used for public display. No, we aren't talking in a gallery, on a bus or on a flyer, we are talking the side of a building in either Milan or Berlin. Does it get any better.
But what I love the most is that they are doing this call for art using the opt in community of brand loyalists and driving it to offline uses. Genius.
Posted by dylan.
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