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If You Mess Up, Acknowledge and Try Again
April 20, 2006
We know that every once in a while a company sends out an email with links that have changed, were wrong or did not test it. Now you could just bury your head in the sand and ignore it, hoping that it just goes away. Or you can let them know you made a mistake and take the high road of touching them again with an explaination and an updated creative. Better to have egg on your face and be forthright, than to sit back and let a bad experience occur.
Posted by dylan.
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