« Using email for targeted offers | Main | Segmentation paralysis? »
Opt out, Opt in, or Confirmed Opt In
April 4, 2006
Have you weighed the three options? Which give you the best opportunity to market your products and services? One school of thought is that Opt-out and Opt-in produce the highest number of subscibers while Confirmed opt in hampers the subscription process.
But how much do you really consider the value of these individuals, how likely are they to be a valuable subscriber. Valuable subscriber does not just mean purchase, I think there are a few things that really make a subscriber valuable:
1) Likelihood to purchase
2) Take an evangelist role - likelihood to pass your brand on to friends and family
3) Influencer
What are your goals?
Posted by Jeff.
Trackback Pings
TrackBack URL for this entry:
http://blog.eroidelivers.com/bins/mt/mt-tb.cgi/275
