I think they missed the boat on this one for two big reasons:

1) I am a 29 year old male that has played golf since I was 5

2) I can understand if they used this offer to focus on my spouse, but they do did not even ask me if I was married or if my wife played golf.

If you are going to promote offers focusing on a sub-segment of your subscriber base, it is important to look at user data and be sure you are sending offers that speak to your subscriber base. We all know that you only have a short period of time to make the right impression on your prospects, make sure that those impressions count, segment offers targeted at women to women.

Now I might be a little different from other subscribers, but I am amazed they did not ask me my handicap, how often I play, etc. Imagine the marketing power of just those two questions can target very specific offers. Let's assume I am a 7 handicap and play 2 times per week.

That means I need golf balls on a regular basis. how about offers for Titleist Pro V1 balls on a monthly basis in addition to any other items you think are interesting instead of an offer on women’s apparel.