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Having trouble viewing this email? Go here.
May 31, 2006
I am always amazed when email campiagns do not start off with some type of message like "Having trouble viewing this email? Go here." or "Can't see the images in this email? Click Here."
A quality email platform will produce an HTML page for every email you send. When I review "clicks", the majority of the time the "HTML-version" link is in the top 5-10 of overall clicks.
Something to think about....if your goal is to get them to your website, you are already half way there when they have opened up their browser.
Posted by alex.
