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Automotive Email Marketing

June 5, 2006

We recently launched a campaign for a Lexus dealer group in the Midwest. This is a full service client where we designed the email, created the offer, targeted the appropriate segments within their database and delivered the email.

Within two weeks of the email drop, we generated over $70,000 in service and maintenance revenue for the dealerships. Now imagine if this campaign cost $5,000 to run end to end, would a return on your investment of 14X be sufficient for you while also establishing a new line of communication with your customers.

Personally, I still receive postal mail from my local Nissan Dealership, the offers are often delayed, not personalized, much more costly than email (I am sure of that), and since I get the mail after I get home from work, does not allow me to instantly respond.