« Focus on the Goal | Main | Show Me the Money »

Dad Only Needs Coffee

June 26, 2006

Now I know that the spend on men for fathers days is so much lower than the spend on women. Not that it really makes a difference, as a man, we are simple creatures. But could it be any simplier than just giving us a Starbuck's card? Is Father's day just another day for a cup of Joe and a pat on the back, "Good Job Dad, Stay Awake".

I like event based marketing but I never get alot out of a Starbucks email. Hey, we have some new beans, or looks like you could buy a stored value loyalty card for "X". I want to see some relevant meat from Starbucks in my inbox. I am there EVERY day for my daily heart pounding cup of Joe, so start to learn about me and try to establish a two-way dialogue instead of just taking the easy route.