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What Is the Value of an Email Address
June 7, 2006
I found this good article in the Adestra newsletter today. It gives some good ideas on how to calculate value of your email contact lists.
How do you measure the value of an email address?
By Henry Hyder-Smith, Adestra Managing Director
The biggest challenge facing email marketers looking to grow their email marketing program is how and where to acquire profitable names for their database.
As featured in Direct Response Magazine, Henry Hyder-Smith shows you how to determine how much each email address is worth and gives you a framework to evaluate whether your planned acquisition activity will pay back.
Jupiter Research reports that 71% of e-mail marketers don’t associate a value to their e-mail addresses.
Email addresses have a shelf life, and once bounced they are of limited value. This means there is a limited ‘lifetime’.
In their ‘active’ lifetime, you should tweak your plans to collect more of the valuable email addresses, measured by....
Posted by dylan.
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