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Why does Nordstrom think I am a woman?
June 9, 2006
"Save 40% on Women's Apparel Brands: Half-Yearly Sale for Women + Kids"
I am on the Nordstrom.com email list. 3 of my last 4 emails from them have completely targeted at female products and brands. I un-married with no children. I buy jeans, shirts, and shoes.
After I recieved the subject line above, I went to the bottom of the email to adjust my profile or settings. All I found was this:
"TO UNSUBSCRIBE: This e-mail was sent to you because you are a valued Nordstrom customer. If you would no longer like to receive our E-mail Updates, please click here."
What I am I getting at?
Email marketing is a powerful marketing tool...because... It allows you to have a direct dialouge with your subscriber. Ask them who they are and what they want. Allow them the ability to tell you more.When you get this info - do something with it!
The fastest way to get an ubsubscribe is sending content that is not relevant to their world.
Posted by alex.
