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Lucy.com Gets the Look

July 22, 2006

Now this isn't a true example of personalization the in real sense of the word, but they did follow some ideas we mentioned in our last meeting. We talked about putting the idea together so that someone could get an idea of what they could create when combining all the elements together instead of just showing all the items alone.

I like this as it should result in a higher sale per transaction by showing what a complete outfit could look like. Anyone could see this layout with thier own head at the top.

Lucy.com has done a good job lately in mixing up the looks of the emails from simple sale emails, to multi product emails to this that brings it all together.