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North Face Needs to Use The Whole Space

July 26, 2006

Now I have been rocking North Face for years and find them to have some amazing sites and gear, but the emails frequently let me down. I might be banging the gong lately about the use of area in an email, but it only makes sense. When you have an opportunity in a limited amount of space in an email client preview window... use it all. Use what you ahve created to maximize the delivery as well as the content.

Keeping it simple and creating some icons that would drive me to move forward with the click, other then the text links, gives me that 3 second idea of what you want me to do.