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Smart Car On Brand in Emails

July 28, 2006

As many of you are frustrated (we all are) with the rising costs of gas and getting the most out of your dollar, I went out to find out where I could look at a new Smart car from Mercedes Benz. Now I was upset that they still have not worked out who is going to sell this in the US, but I signed up anyways hoping to hear soon. I mean 120 some miles to the gallon and a roll cage that might stop an H2 from crushing me on the way to work is appealing, right?

I loved the site and the email trigger that came out, but I wanted some "smart" icons to represent the brand and take me to an action rather then a text link. I know that most of us are smart enough now to know what an underline word link looks like, but a button or arrow or something would have completed this for me. Must have put that creative budget item in the car design and not the email budget.