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eROI Release Q2 2006 Deliverability Study
August 15, 2006
Home and work users have different preferences.
For e-mail marketers looking to make the biggest impact, it makes sense to pay attention to whether users are receiving their e-mail at home or at work.
According to a Q2 2006 study of e-mail marketing preferences by eROI Inc., 79% of people who subscribe to business-to-business e-mail marketing messages receive them at a business e-mail address. Just 19% of people who receive consumer-oriented e-mail marketing messages subscribe with their business e-mail address.
Those who receive consumer-oriented messages were also much more likely to use an e-mail address created specifically for e-mail marketing: 24% did, vs. 6% of those who received B2B messages.
Posted by dylan.
