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.Biz and what it means

September 29, 2006

Many URLs are now taken, both .com and .net versions. While .com is obviously the best, .net will do. In the eyes of email, they are the same, there are no penalties or awards for having a .com vs. .net domain, but the one domain that really hurts - .biz. Spam Assassin automatically assigns a 2 score to any URL that uses a .biz domain. While you wanted to keep your URL simple and easy to remember, consider the damage it is doing to your brand and email marketing.

Try get another URL to reference that is .com or .net and allow that to redirect compared to sending people to a .biz. While redirects don’t help any for SEO, they work great for email so drop that .biz domain or get another domain for your email, it will allow you to have more confidence in your email being delivered.

Comments (0) | Posted by Jeff at 10:44 AM | Permalink

Outlook and Spam

September 8, 2006

Have you ever wondered why your message gets flagged as junk in Outlook. Well, ReturnPath would probably say "it is reputation" but they are wrong, it is actually content -- shocker!

Outlook flags purely on content - From name, email, subject, body. here is a list of what the newest version of Outlook flags as junk. If you have any of these in your email, it will put it in junk - one and you're done!

Junk E-mail Filter
First 8 characters of From are digits
Subject contains "advertisement"
Body contains "money back "

Have you ever wondered why your message gets flagged as junk in Outlook. Well, ReturnPath would probably say,"it is reputation" but they are wrong, it is actually content -- shocker!

Outlook flags purely on content - From name, email, subject, body. here is a list of what the newest version of Outlook flags as junk. If you have any of these in your email, it will put it in junk - one and you're done!

Junk E-mail Filter
First 8 characters of From are digits
Subject contains "advertisement"
Body contains "money back "
Body contains "cards accepted"
Body contains "removal instructions"
Body contains "extra income"
Subject contains "!" AND Subject contains "$"
Subject contains "!" AND Subject contains "free"
Body contains ",000" AND Body contains "!!" AND Body contains "$"
Body contains "Dear friend"
Body contains "for free?"
Body contains "for free!"
Body contains "Guarantee" AND (Body contains "satisfaction" OR Body contains "absolute")
Body contains "more info " AND Body contains "visit " AND Body contains "$"
Body contains "SPECIAL PROMOTION"
Body contains "one-time mail"
Subject contains "$$"
Body contains "
Body contains "order today"
Body contains "order now!"
Body contains "money-back guarantee"
Body contains "100% satisfied"
To contains "friend@"
To contains "public@"
To contains "success@"
From contains "sales@"
From contains "success."
From contains "success@"
From contains "mail@"
From contains "@public"
From contains "@savvy"
From contains "profits@"
From contains "hello@"
Body contains " mlm"
Body contains "@mlm"
Body contains "///////////////"
Body contains "check or money order"

Adult Content Filter
Subject contains " xxx"
Subject contains "over 18"
Subject contains "over 21"
Subject contains "adult s"
Subject contains "adults only"
Subject contains "be 18"
Subject contains "18+"
Body contains "over 18"
Body contains "over 21"
Body contains "must be 18"
Body contains "adults only"
Body contains "adult web"
Body contains "must be 21"
Body contains "adult en"
Body contains "18+"
Subject contains "erotic"
Subject contains "adult en"
Subject contains " sex"
Body contains " xxx "
Body contains " xxx!"
Subject contains "free" AND Subject contains "adult"
Subject contains "free" AND Subject contains "sex"

| Posted by Jeff at 9:56 AM | Permalink