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Speak to your audience
October 19, 2006
I just got this email from Faucet.com. They normally do a typical job of their emails, show me product tells me what to buy, gives me some offer, and gives me a link - The major faux pas that home improvement brands do is try to push product that is totally off the mark from my tastes. As a homeowner it is valuable to get a helping hand from home improvement brands. The biggest help is telling me what I need to fully complete the job. So with this ensemble email, the use of the diagram is perfect. It shows you what you need (without assuming your style preferences) using the wireframe as well as links to each individual product category.
Many retailers go for one of two outcomes, get them to buy one thing, give them a very generic offer good on anything. Now both have their place, but this is targeted while being broad enough to cover the topic. Home Depot, Lowes, Bellacor, etc. Take note, this is an a great way to talk to the customer.
Posted by Jeff.
