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Timing is Everything
October 17, 2006
When you are driving people to an offline or online event it is important to not send one email and call it good. DWR does a good job of sending a series of emails out that really keep the event at the top of your list. They do not send too many or too few. The mix is just right.
Think about this the next time you have an event to promote. We suggest a combination of 4 in most cases. Two months out, 1 month out, 2 weeks before, and then a subtle 3 day out reminder.
Posted by dylan.
