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Add me to your "Safe-Sender" List
November 13, 2006
Many Email Marketers lead off an email with a link to "view the email as a webpage" or "If you are having trouble viewing this email, click here." This has shown to be an effective strategy, as this link will usually rank highly in CTR stats.
Another trend is also asking the subscriber to add the email address to their address book or safe-sender list. I don't know about you, but I'm not sure I know If I have a safe-sender list. What exactly do I need to do?
I think Bose did a great job of adding a link to instructions for all of the widely-used email clients to ensure delivery.
To ensure you receive our emails, please add Bose@email.bose.com to your address book. Click here for instructions.
A good idea I thnk is worth copying. As more and more ISP's deal with delivery issues, anything you can do to establish your relationship, the better.
Posted by alex.
