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Adding RSS to Ecommerce
January 16, 2007
I know many of you are stilling coming to grips of what RSS has to do with your business. I see more sites offering it each and every week as it gives another avenue into the consumer. With the release of all the new browsers like IE 7, you should know that it is built in now into all the major browsers and will gain some market share this year. I am not saying to give up on email, as it is still the best ROI channel out there, but give choices.
At eROI we added it to our ecommerce engine some months back with the first idea to use it to feed product information into Froogle and other shopping aggregators. We then saw the opportunity to start offering it as a subscription feature for consumers to take those products and add them to their newsreaders or activate it in the browser. It is slowly growing and I anticipate that we will see it more often in the sites you visit.
Of course we still drive email communications in with our emailROI engine that dovetails into emailROI but if you don't give them the choice, you may lose the sale.
Posted by dylan.
