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Educate Your Subscribers

January 22, 2007

When you opt in for an email, it would be nice if more companies were to educate you on what to expect to get in coming months. We use our Archives to do this before they subscribe, but I was struck by what American Airlines is doing as a good idea. They have create a 4 email series that you get over a few week's time to let you know where you are in the education process AND what you can expect to need to know or learn to use their site and services better. Now it took me a while to join this newsletter as they don't have too many flights in and out of Portland but I applaud they way that they brought me up to speed as to why I am going to want to read these emails.

Look in the top right hand side of the email to see that they indicate what step you are on in the welcome/education process. Kudos and maybe a few of us can learn from this idea.