« The (W)hole picture | Main | Baby your email program »

Is It Too Early to Discount?

January 24, 2007

This is an email I have been meaning to post for a few weeks, but travel and weather had me behind the 8 ball in many places. I had kep this one as it came into my inbox on Christmas Eve. They were already announcing the sales that were going to hit the day after Christmas. Now not that I would have any desire to run out and buy that night but could it have caused me some buyers remorse if I saw what I just bought that last week already marked down again? Would I driven to now think about taking my receipts to the store on the 26th to get the discount credited back to my account?

This is a tough call as I know being first to mind is important and many people actually buy more at the sales after the holidays than they do leading up to them as the sales are out of this world. BUT it rides a fine line of letting me know I might have just paid to much and I might want to look at how to get some money back now.

Just food for thought... think about those that you are emailing and possibly drive multiple creatives to those that bought online versus those that did not in the weeks leading up to an event. The last thing you want is someone wishing they had waited to spend their money with you as it might cause them to hold out next time.