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Every Non-Profit needs a Macgyver
March 8, 2007
I sat on a panel today speaking to a group of non-profits on "How to create impactful e-Publications". As much advice as I gave, I learned a lot.
Every Non-profit needs a email marketing Macgyver.
As the joke goes, Macgyver could make an ESP out of a pencil eraser, a toothpick, an ice-cream sandwich...(fill in the rest). Non-profits need someone who has the expertise in this area and can get the job done on a shoe-string budget and minimal resources.
I always tell non-profits about the power of email, the relative inexpensive cost compared to printed newsletters, and the ability to drive quick donation opportunities through the emotional impact of their messaging.
What I realized is that the task is daunting for some and can seem impossible.
My advice is to use the free resources at your disposal, find an ESP that can work with your budget, and embrace the channel. It will pay off.
Posted by alex.
Comments
Couldn't agree more. Lots of non-profits need that ESP guidance, but think they can't afford it. So, they do it on their own, run afoul of a spam filter, then cry bloody murder very loudly and publicly about it. (Often because non-profits are really good at press releases and less good about email list management.)
Posted by: Al at March 9, 2007 9:36 AM
