« $.02 - No Campaigns during March Madness | Main | J. Crew are lazy Email Marketers »
Yahoo! Go. not ready for prime-time
March 19, 2007
At CES, you couldn't help but run into the big blitz for Yahoo! Go, which promised "All your email, news, photos, and more on your phone, always up-to-date and ready for you."
After demoing the first edition on my Blackberry 8703e, and then downloading the upgrade, I have deleted it. Here's why:
1. It is slower than a '62 VW bus driving up a hill. The "revolutionary" carousel design is clunky and not very user friendly. You have to switch to the panel, then scroll through the panel, then click on the story, then open the story, etc.....An RSS reader like www,freerangeinc.com offers is SO much better and easier to use.
2. The email piece is light years behind GMail mobile. Many HTML emails simply had no content at all. No text version, nothing. On the last upgrade I did, Email magically disappeared.
3. I thought the Local Search feature had promise. This was shot down when it for some reason couldn't remember my Zip Code?
The Flickr function showed promise, but it wasn't enough. I could go on and on, but save yourself the time and pass on this mobile app. It literally just plain wasted my time, not what a Mobile app is supposed to do.
Posted by alex.



