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Design And Coding Issues Survey Closing
April 25, 2007
Does Design and Coding Matter in Email Marketing?
We are closing this survey down at the end of the week. We would love a few more people to take part. IF you have 5 minutes and would like to get the results of this study, please give us your answers. We really appreciate it.
We like to ask people what they think about certain issues facing email marketing. We started last fall asking people about their email inbox preferences. Seemed that we hit a nerve as so many marketing sites and bloggers picked up on it and carried the message around the global block.
This month we are curious about another issue, Email Design and Coding Perceptions. Does either design or coding of your email marketing campaigns really matter? Do you design emails for specific segments in your audience or do you keep your messaging broad so that you don't seem like you are only speaking to one group of people? With the email client market so fragmented, are you changing the way you design and code emails?
Help us understand how you feel about this issue and we will post the results for you this month in our latest quarterly study. Thank you for your help with this study.
Take the Email Design and Coding Perceptions Survey
Comments (0) | Posted by dylan at 2:03 PM | Permalink
What is Singapore doing
April 20, 2007
I keep a pulse on the world of SPAM regulations because we have a number of clients that mail internationally, so not only do we need to consider local regulations and laws, but those of other countries. Singapore recently changed their SPAM laws to be:
"an unsolicited commercial electronic message sent more than 100 times, with the same or similar subject-matter, during a 24-hour period, or more than 1,000 times during a 30-day period, or more than 10,000 times during a one-year period."
It might just be me, but this seems like a very loose law.
Comments (0) | Posted by Jeff at 5:30 PM | Permalink
A "Thank You" email you can learn from
April 14, 2007
As I have mentioned numerous times on this blog, I sign for hundreds of newsletters. I am obsessed with email marketing and you need to use other companies examples and ideas to help you with your strategy.
I received this email after signing up for Wal-Mart's email list. First off, you need some type of thank you message while you are fresh in their minds. This email does a great job of stating value, frequency, and messaging options. The "how to add us to your address book" option adds a lot of value, as does the ability to jump back to the site and shop. They also add a opt-out option in case the user signed up in error, as well as their privacy policy.
Well done Wal-Mart.
Dear Wal-Mart Shopper,
Thank you for subscribing to our email newsletters! You'll receive the
latest news from Walmart.com, including Rollback savings and more,
delivered weekly to _______@yahoo.com.To ensure delivery to your inbox instead of your bulk or junk mail
folder, please add walmartnewsletters@walmart.com to your address book.
Here's how:
http://www.walmart.com/catalog/catalog.gsp?cat=549532Sign up for our other newsletters, including Wal-Mart Entertainment and
Advertised Values, and manage your subscriptions here:
http://www.walmart.com/email_collect/subscribe.gspStart shopping today!
http://www.walmart.com
Sincerely,
Walmart.comIf you feel we have sent this confirmation email in error, or if you
would like to be removed from future Walmart.com emails, you may
unsubscribe here:
http://www.walmart.com/cservice/ya_newsletters.gsp?email=________@yahoo.comWe value your trust and will never share your information. View our
Privacy Policy:
http://www.walmart.com/catalog/catalog.gsp?cat=538369
Comments (0) | Posted by alex at 4:55 PM | Permalink
Google Buys DoubleClick for $3.1 Billion
April 13, 2007
Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion, according to people with knowledge of the deal.
The sale gives Google access to DoubleClick’s advertisement software and, more importantly, its close relationships with Web publishers, advertisers and advertising agencies.
For months, Google has been trying to expand its foothold in online advertising into the area where DoubleClick is strongest — display advertising. Google made its name and still generates the majority of its revenues from search and contextual text ads.
Comments (0) | Posted by Jeff at 2:41 PM | Permalink
Design and Coding Email Survey
April 13, 2007
Does Design and Coding Matter in Email Marketing?
We like to ask people what they think about certain issues facing email marketing. We started last fall asking people about their email inbox preferences. Seemed that we hit a nerve as so many marketing sites and bloggers picked up on it and carried the message around the global block.
This month we are curious about another issue, Email Design and Coding Perceptions. Does either design or coding of your email marketing campaigns really matter? Do you design emails for specific segments in your audience or do you keep your messaging broad so that you don't seem like you are only speaking to one group of people? With the email client market so fragmented, are you changing the way you design and code emails?
Help us understand how you feel about this issue and we will post the results for you this month in our latest quarterly study. Thank you for your help with this study.
Take the Email Design and Coding Perceptions Survey
Comments (0) | Posted by dylan at 5:03 AM | Permalink
Is Gmail too good at catching SPAM?
April 4, 2007
I have become so used to Gmail catching 90+% of SPAM that I realized I was not scanning to see if any legitimate messages were getting flagged. I have been so used to "Delete all SPAM..." that I completely stopped checking.
I get WAY more SPAM at Gmail that Yahoo, but Gmail does such a good job that I don't really notice. Yahoo flags more relevant email as SPAM, which always has me checking the Junk folder.
Kind of scary if you are not hitting Inbox at Gmail. How are you supposed to find that good message in that daunting list of junk?
Comments (0) | Posted by alex at 5:38 PM | Permalink
Live and Die by Personalized Email
April 2, 2007
Personalized email can be one of the most effective ways of marketing today. Letting customers know that you know something about them shows you care, however, it can also come back to haunt you. When we create campaigns for clients the first thing we do with personalized or dynamic emails is to test them to ensure all data is pulling in appropriately. Here is an example by Stylehive of how NOT to personalize an email.
Another thing about this email is the line "if you're not XXX and would like to sign up for Stylehive, click here." I get a lot of email, I cannot always remember if I signed up or not. Is this spam, or is this trying to help me?
This email is a prime example of what not to do with email - broken personalization, an intro sentence that does not tell me if I even subscribed or not and what you can't see in this screen shot is all the broken "smart quotes" throughout the email.
Comments (0) | Posted by Jeff at 10:07 PM | Permalink
Come view the new....who?
April 1, 2007
I got an email this evening asking me to "Come view the new JoesSports.com website & save 20% off any single-item order."
Great offer, but, who is JoesSports.com?
Below the creative it asked me to login to my account settings. I have account settings at JoesSports.com? I don't know what company this is and I'm not sure when I ever setup an account?
After unsubscribing, I realized that GIJoes.com had re-branded to Joe's Sports. The home page showcased the change and why they did it. (even though they didn't mention the new ownership of G.I. Joe's, the more likely reason for the re-brand.
I can't imagine that NO ONE in the company thought it might be a good idea to mention this in the email? I unsubscribed before I figured it out.
Missed opportunity.
Comments (0) | Posted by alex at 10:41 PM | Permalink
