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A "Thank You" email you can learn from
April 14, 2007
As I have mentioned numerous times on this blog, I sign for hundreds of newsletters. I am obsessed with email marketing and you need to use other companies examples and ideas to help you with your strategy.
I received this email after signing up for Wal-Mart's email list. First off, you need some type of thank you message while you are fresh in their minds. This email does a great job of stating value, frequency, and messaging options. The "how to add us to your address book" option adds a lot of value, as does the ability to jump back to the site and shop. They also add a opt-out option in case the user signed up in error, as well as their privacy policy.
Well done Wal-Mart.
Dear Wal-Mart Shopper,
Thank you for subscribing to our email newsletters! You'll receive the
latest news from Walmart.com, including Rollback savings and more,
delivered weekly to _______@yahoo.com.To ensure delivery to your inbox instead of your bulk or junk mail
folder, please add walmartnewsletters@walmart.com to your address book.
Here's how:
http://www.walmart.com/catalog/catalog.gsp?cat=549532Sign up for our other newsletters, including Wal-Mart Entertainment and
Advertised Values, and manage your subscriptions here:
http://www.walmart.com/email_collect/subscribe.gspStart shopping today!
http://www.walmart.com
Sincerely,
Walmart.comIf you feel we have sent this confirmation email in error, or if you
would like to be removed from future Walmart.com emails, you may
unsubscribe here:
http://www.walmart.com/cservice/ya_newsletters.gsp?email=________@yahoo.comWe value your trust and will never share your information. View our
Privacy Policy:
http://www.walmart.com/catalog/catalog.gsp?cat=538369
Posted by alex.
