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Come view the new....who?
April 1, 2007
I got an email this evening asking me to "Come view the new JoesSports.com website & save 20% off any single-item order."
Great offer, but, who is JoesSports.com?
Below the creative it asked me to login to my account settings. I have account settings at JoesSports.com? I don't know what company this is and I'm not sure when I ever setup an account?
After unsubscribing, I realized that GIJoes.com had re-branded to Joe's Sports. The home page showcased the change and why they did it. (even though they didn't mention the new ownership of G.I. Joe's, the more likely reason for the re-brand.
I can't imagine that NO ONE in the company thought it might be a good idea to mention this in the email? I unsubscribed before I figured it out.
Missed opportunity.
Posted by alex.
