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Getting to the Point
May 6, 2007
We have added a new category to our blog called "Getting to the Point."
This will cover ways to quickly relate your call to action and get the user clicking through towards your goal.
I recently had the pleasure of speaking at the Innotech Conference eMarketing Summit in Portland. (Austin readers - we will be coming to the Austin Innotech Conference in October.)
During my presentation I mentioned my dislike for lengthy reading, especially in newsletters. Quite a few people were shocked by my statements, and asked me if I "just had a short attention span." I do, but I told them that I am similar to most busy people in the web2.0 era we live in. This is even more true if you are courting a 25-40 demo.
You have to get to the point....quickly. Don't write like you writing a press release, "talk" to them. Tell them where you want them to click and why. Your click-thru results will improve.
To back-up my statement, this little nugget on Seth Godin's Blog:
How to write for a billionaire“I’m sometimes frustrated by the long stories,” Rupert Murdoch says about the Wall Street Journal.
Posted by alex.
