« Nerds Unite,Don't Fight | Main | Is a Google ESP next? »
Birthday Emails from Brands
July 2, 2007
So, today is my birthday. The older you get, birthdays start to go from exciting days to not so exciting days ("damn I'm getting old!").
That being said, it is still nice to get a happy birthday message - from anyone.
Aside from my friends and family, I received quite a few from brands and companies. They were all a nice touch. From coupons for a free Ice Cream cone (Coldstone Creamery) to just "Happy Birthday" (My Coke Rewards), they are a great tool for to pat your subscriber on the back and make them think you care, even if you don't.
Most ESP's have an automated tool to trigger birthday messages. If you can capture that birth date on Opt-in, try to send out a personalized b-day message. It is just an additional opportunity to get an email out and get people remembering what a great company you are.
Posted by alex.
Comments
"Most ESP's have an automated tool to trigger birthday messages."
I really haven't seen this feature offered very often, in truth, though I think it's an excellent feature.
Posted by: Joe at July 9, 2007 8:55 AM
(shameless plug)
Joe, emailROI has this feature. It's a great way to automate a personal message and offer. People are always in a good mood on their b-day, at least under 35!
Posted by: alex at July 11, 2007 11:21 PM
