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Email Marketing by Time and Day
July 11, 2007
Here at eROI we took a look at Q1 (January - March) email statistics to identify trends and opportunities in both day of the week as well as time of the day statistics.
In prior studies we saw above average open and click rates on the weekend, however, recently weekends are not performing as they are in the past, this could be seasonal in nature as we typically see dips in performance as the weather gets nicer.
We first took a look at Time of the Day email statistics in Q2 2006 and we decided to take another look a year later. Similar to last year, we see spikes bookending the work day with a noticeable spike around lunchtime. What does this really mean? Are those numbers relevant to your business? Should I start sending outside of work hours?
We encourage you to learn more about eROI, email marketing and this study, by visiting the Time Study download page.
Posted by Jeff.
Comments
Great study as always guys - FYI, I posted a link on the Amplify blog as well @ http://www.amplify-interactive.com/blog/2007/07/27/drumroll-please-the-best-day-time-to-send-your-email-is/
Posted by: Ben at July 30, 2007 2:50 PM
