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Even major ESP's screw up sometimes
August 20, 2007
Email marketing is something that needs a lot of attention. It is so easy to miss a rendering issue, a spelling error, a personalization error, etc...
I wanted to post this to show you that even a major ESP like Exact Target can send out a jacked up email. You need to stay on your toes and test that one extra time, even if you think you are set. You may catch that error you missed.
This was Exact Target's monthly newsletter in my Gmail:
Posted by alex.
