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Tell us who Won your Contest with an Email
August 13, 2007
I've always thought that people who collect emails and opt-in's for a contest entry should email out the results. I have never had a problem with someone else winning. I would also like to no if someone actually won the Harley, or the trip to the Oscars, or the iPod, or the Starbucks gift card. (I sign up for a lot of contests.)
I look at 2 benefits to sending out the winners name:
1. People will value your brand much more that you were legit and there was a winner.
2. You have an extra opportunity to entice them to more contests, products and services.
It's a no-brainer to me. I am not sure why you don't see more people do it.
I can tell you this, you will get a great open rate!
Posted by alex.
