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ESPs and self promotion
September 10, 2007
Everyone has seen it, the logo of the company "powering" the email at the base of the email. Now we, along with every other email marketing firm have uses this tactic to help promote our business as well as help with SEO.
Most of the time companies put a small image in the footer to help promote themselves and strengthen brand awareness, but this example from the DMA email is a little over the top - it is the largest image in the email.
Posted by Jeff.
