Holiday Email Tip #3

November 30, 2007

Use the inner circle

Don't sell to just one customer, sell to their many friends and family, leverage their network, people typically have friends with similar interests and tastes.

Comments (0) | Posted by Jeff at 8:10 AM | Permalink

Holiday Email Tip #2

November 27, 2007

Don't target too far, look for complementary not similar

Email marketers have been touting targeting to an almost too granular level. Subscribers like what you do as a whole. Look for complementary offers to previous purchase history, not similar items. For example, if a customer bought pants, offer a belt not another pair of pants.

Comments (0) | Posted by Jeff at 8:06 AM | Permalink

Great use of Email Newsletter Real Estate

November 25, 2007

The BuyCostumes.com newsletter does a great job of maximizing the limited space above the fold. They place the main call-to-action, or the one thing they want to get across, right in front of the standard "Can't see the Images, Click here" spot.

Very effective.

With the holiday onslaught upon us, a little tweak like this could very well improve your performance.

Comments (0) | Posted by alex at 8:33 PM | Permalink

Holiday email Tip #1

November 25, 2007

Test Subject Lines

Sounds simple, but if you have not done so already, test what gets your customers to open your email or remember your brand this holiday season - email is a powerful branding tool as well as the leading direct marketing medium.

Comments (0) | Posted by Jeff at 8:03 PM | Permalink

What is your Email Brand Equity

November 9, 2007

This is a great glimpse into the power of email marketing, Email Data Source released a study today of the Hotel Industry looking at the the Brand Equity Index™ which is defined by "...compiling historical data on email marketing messages and measuring a combination of factors including the emails' perceived effectiveness in driving website traffic and the quality of the delivered email."

Top 10 Highest Email Brand Equity Marketers in the Hotel Industry

1 Ritz Carlton - ritzcarlton.com
2 Hampton Inn - hamptoninn.com
3 Wyndham - wyndham.com
4 Marriott - marriott.com
5 Starwood Hotels - starwoodhotels.com
6 Choice Hotels - choicehotels.com
7 Hilton - hiltonhonors.com
8 Best Western - bestwestern.com
9 Hyatt - hyatt.com
10 Accor Hotels - accorhotels.com

Read the Press Release

Comments (0) | Posted by Jeff at 3:25 PM | Permalink