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Great use of Email Newsletter Real Estate
November 25, 2007
The BuyCostumes.com newsletter does a great job of maximizing the limited space above the fold. They place the main call-to-action, or the one thing they want to get across, right in front of the standard "Can't see the Images, Click here" spot.
Very effective.
With the holiday onslaught upon us, a little tweak like this could very well improve your performance.
Posted by alex.
