« eROI Q3 2007 Study released | Main | Your "From" email address is very important in AOL mail. »
Holiday Email Tip #6
December 10, 2007
Add value, don't annoy
The easiest "strategy" in holiday email marketing is send more email. The philosophy that it is a numbers game is a poor one at best. If I don't buy on your first email, what makes you think I will buy on the 14th email?
Posted by Jeff.
