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This email is from the "Webmaster", really?
February 17, 2008
I think it is time to put an end to email campaigns being sent from the "webmaster@" email address. There are more reasons not to do this than I care to list here today. Same goes for info@, no-reply@, etc...
Plus, most people think a webmaster is like that SNL skit "Nick Burns, your Company's Computer Guy." This is who you want your readers thinking is running the email marketing program?
Here are 2 reasons to change this:
1. Branding
In email clients like AOL, that don't show the masked "From" name, this is the first thing a subscriber sees.
Volvo does a good job with this: volvo@volvocars._.com.
2. Calling out Content
If you have a specific segment, you can use this space to call out "specials" or "events". This can help get an open just as much as a subject line. Some I see in my inbox today are: dailydeals@, specials@, events@,
Little things like this matter.
Posted by alex.
