Return On Subscriber

Yahoo! is introducing new email address domains - ymail.com & rocketmail.com. Good for users, bad for email marketers.

I have always hated my Yahoo! email address, so I jumped at the chance to get something better. Score! I got the same extension as my Gmail address (us email marketers have a lot of email accounts, and we actually check them all).

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The Federal Trade Commission’s latest update on CAN-SPAM regulations take effect in less than two weeks. Is your email compliant? Not sure?

We have the nitty-gritty on what the new provisions mean to email marketers. The updates include:
- Good news (what didn’t change)
- Five major provisions to review
- Definition of a sender
- How to handle re-subscribes
The Federal Trade Commission’s latest updates to the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM) become enforceable on July 7. So, it’s prime time for a look at the updates - and at CAN-SPAM in general - to make sure your email programs remain on the up and up.

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I recently tried a new technique for a client who send predominantly full image emails. With many email clients blocking images by default, it is more important than ever to use Alt Tags and HTML elements to get the subscriber to unblock those images and view your email in all it’s glory.

HUF, a hip chain of skate culture shoe stores in SF & LA, has a pretty hip and fun audience, so I took a little different approach to the image ALT tag….

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What better way to illustrate the importance of a email subscriber preference center than through real world examples, right?

After blowing past 1100 work emails last week, I decided it was time to move some newsletters off my work address, and over to a personal address. I imagine a lot of people have this need as well everyday.

So,the first two newsletters I tired this gave me wildly different results.

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